AUSSIE DRY CONDITIONERS

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Dry Conditioners EComm Video

EComm demo video on retailer websites

AUSSIE GLOSSING CREAM

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Glossing Cream EComm Video

EComm demo video on retailer websites

AUSSIE DRY SHAMPOOS

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Dry Shampoos EComm Video

EComm demo video on retailer websites

AUSSIE LIGHT DRY CONDITIONER

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Light Dry Conditioner EComm Video

EComm demo video on retailer websites

AUSSIE SCENT BOOST

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Scent Boosts EComm Video

EComm demo video on retailer websites

AUSSIE DETOX SHAMPOO & CONDITIONER

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Detox Shampoo Conditioner EComm Video

EComm demo video on retailer websites

AUSSIE GLOSSING SPRITZ

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Glossing Spritz EComm Video

EComm demo video on retailer websites

(see 8 other EComm videos under Aussie)

AUSSIE GLITTER SPRAYS

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Glitter Spray EComm Video

EComm demo video on retailer websites

AUSSIE AIR DRY SPRAY

PROJECT: EComm product demo video on retailer websites

OBJECTIVE: Demonstrate the use and benefits of Aussie’s new “topcoats innovations” by showing the transformation of curly hair with before and after use of product in fun, expressive, playful, optimistic ways.

TARGET: Gen Z girls with diverse curl type hair

TALENT: Real Gen Z models with curly hair

MUSIC & COPY: Trendy, pop-music with no VO, use subtitles

Aussie Air Dry Spray EComm Video

EComm demo video on retailer websites

AUSSIE MIRACLE CURLS

Project: How-To-Video for various digital platforms

Agency: DeVries Global

Creatives: Judy Wong (AD) & Tom Hackett (CW)

Director: John Logsdon

HMU: Julia Dalton-Brush (Lead), Cheryl Rosa, Matthew Green, Lauren Citera

Stylist: Sasha Skolnick

Model: Marie Zoumanigoui

AUSSIE MIRACLE CURLS

How-To-Video for various digital platforms

AUSSIE CLEAN VOLUME DRY SHAMPOO

Project: How-To-Video for various digital platforms

Agency: DeVries Global

Creatives: Judy Wong (AD) & Tom Hackett (CW)

Director: John Logsdon

HMU: Julia Dalton-Brush (Lead), Cheryl Rosa, Matthew Green, Lauren Citera

Stylist: Sasha Skolnick

Model: Amber Namery

AUSSIE CLEAN VOLUME DRY SHAMPOO

How-To-Video for various digital platforms

AUSSIE 3 MINUTE MIRACLE MOIST

Project: How-To-Video for various digital platforms

Agency: DeVries Global

Creatives: Judy Wong (AD) & Tom Hackett (CW)

Director: John Logsdon

HMU: Julia Dalton-Brush (Lead), Cheryl Rosa, Matthew Green, Lauren Citera

Stylist: Sasha Skolnick

Model: Briana Cortesino

AUSSIE 3 MINUTE MIRACLE MOIST

How-To-Video for various digital platforms

AUSSIE INSTANT FREEZE GEL

Project: How-To-Video for various digital platforms

Agency: DeVries Global

Creatives: Judy Wong (AD) & Tom Hackett (CW)

Director: John Logsdon

HMU: Julia Dalton-Brush (Lead), Cheryl Rosa, Matthew Green, Lauren Citera

Stylist: Sasha Skolnick

Model: Imani Powers

AUSSIE INSTANT FREEZE GEL

How-To-Video for various digital platforms

AUSSIE INSTANT FREEZE HAIRSPRAY

Project: How-To-Video for various digital platforms

Agency: DeVries Global

Creatives: Judy Wong (AD) & Tom Hackett (CW)

Director: John Logsdon

HMU: Julia Dalton-Brush (Lead), Cheryl Rosa, Matthew Green, Lauren Citera

Stylist: Sasha Skolnick

Model: Rita Toka

AUSSIE INSTANT FREEZE HAIRSPRAY

How-To-Video for various digital platforms

AUSSIE HAIR INSURANCE

Project: How-To-Video for various digital platforms

Agency: DeVries Global

Creatives: Judy Wong (AD) & Tom Hackett (CW)

Director: John Logsdon

HMU: Julia Dalton-Brush (Lead), Cheryl Rosa, Matthew Green, Lauren Citera

Stylist: Sasha Skolnick

Model: Kayla Mencia

AUSSIE HAIR INSURANCE

How-To-Video for various digital platforms
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