PITCH CONCEPTS
Category: Beauty Organization
Caboodles is the original OG (On-the-Go) Makeup Organizer for girls on the move, found in 1987. "An authentic brand with function as its foundation and fun at it's core." The goal is to rebrand the company's image and products for the OG girl today.
Target: Girls 10-16 years old - iGEN - the generation born into the digital age.
